MADRID, (Portaltic/EP) – California (United States) is moving towards a legislative framework that allows users to opt out of sharing personal information with companies that is subsequently used in automated decision-making technologies, including artificial intelligence (AI). ).
The California Privacy Protection Agency published this Monday draft regulations on automated decision-making technology, aimed at protecting the privacy of users in the use of these tools.
Specifically, it notes that an automated decision-making technology “refers to any system, software or process that processes personal information and uses computing as all or part of a system to make or execute a decision or facilitate decision-making.” human”.
These decisions, it states, produce “legal effects or effects of similar importance in relation to a consumer”, that is, they have an impact on people, since it can determine access to a loan, a home, even the search for employment. and to medical care or enrollment in an educational center.
These are also based on the preparation of a profile, also with automated technologies and based on the user’s personal information, “in particular, to analyze or predict aspects related to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.”
The aim of the draft is, at this stage, to promote a debate on the responsible use of automated decision-making, which uses technologies such as AI, statistics and machine learning, and on legislation that provides “adequate guardrails regarding privacy, including the privacy of employees and children.
It includes, for example, limitations in making decisions that significantly affect people’s lives; profiling an employee, student, contractor or applicant; of consumers in public places such as shopping malls, medical centers or sports stadiums, or for targeted advertising.
As recommendations, it proposes that companies include notices about their use of these technologies, so that consumers can decide whether to opt out or not continue before accessing the service.
Also, companies themselves can choose not to participate in the use of these automated decision-making technologies in certain cases that put life or safety at risk. And the ability to access more information about how companies use these technologies to make decisions about consumers.