Research company IDC has released another report on the mobile phone market (HP) in Indonesia throughout the second quarter of 2023. Samsung has been crowned the ruler and there is a surprise that Infinix cs has shifted Realme.
Samsung sold 1.9 million devices during the period April to June 2023. This makes the technology giant from South Korea control 20.8%.
Even though the number of shipments is the same as Q2 2022, IDC assesses Samsung’s growth as minus -3.4%. During this period they controlled 20.2% in second place.
Oppo is now in second place with a market share of 17.6%. This HP vendor from China shipped 1.6 million units.
This figure has decreased from 2 million units in Q2 2022. Because of that, IDC calculates that Oppo’s growth is minus 19.8%.
Vivo is ranked third with 1.5 million shipments. This makes its market share of 16.5% with an annual growth rate of 13.1%.
Xiaomi is in fourth place with a market share of 14.7% with 1.3 million shipments. The figure decreased by 1.5 million in Q2 2022 so that the annual growth was -11.8%.
Realme was pushed out of fifth position, shifted by Transsion. It is the parent company of the brands Infinix, Tecno and Itel.
During Q2 2023, Transsion shipped 1.2 million, up from 1.1 million in the same period the previous year. This makes it control 13.4% with a growth value of 12.3%.
IDC version of the Indonesian HP market in Q2 2023 Photo: IDC
The HP market in Indonesia is declining
IDC sees Indonesian smartphones declining for eight consecutive quarters in 2Q23. Even so, on a seasonal basis, it grew 13.8% quarter-over-quarter (QoQ), to 8.9 million units.
Growth in the entry level segment helped the year-over-year (YoY) decline to single digits as most of the major players increased their shipments in the sector.
As a result, the HP 4G market share rose again to 86% from 82% in the previous quarter. Meanwhile, HP 5G fell by 4.3% YoY for the first time since its appearance in 2020.
Cellphones with higher prices in the >US$ 600 or IDR 9 million segment grew 71% YoY, because Samsung and Apple fought fiercely in that segment.
“Adoption of 5G cellphones is slow due to challenges on both the demand and supply side. The share of 5G cellphones is still very small compared to 4G cellphones. Even though they are more affordable, their 4G counterparts often have much better specifications at similar prices. Due to 5G connectivity “still limited to certain areas, 5G features are not enough to attract potential new consumers,” said Vanessa Aurelia, Associate Market Analyst at IDC Indonesia.
“The low 5G smartphone penetration rate is causing telcos to remain cautious in their 5G investments, taking into account factors such as cost and overall returns,” he added.
Watch Video “Oppo Tops Smartphone Sales in Indonesia in the Second Quarter of 2023“